Professional highlights


  • Ghost-write blog posts from 300 to 1200 words
    • Customer success stories
    • Bylined executive thought leadership pieces
  • Write surveys for B2B demand generation
  • Write web copy
  • Published corporate communications reference newsletter
  • Led weekly cross-functional reference review board, ensuring quality standards for messaging and tagging
  • Led monthly collaborative team “Coffee Talk” call to develop and implement marketing / communications best practices
  • Managed “blue wash” of acquired company reference assets, assimilating acquired company’s materials into IBM branding and style
  • Wrote scripts, calling guides, email messages, social media snippets for demand generation campaigns
  • Wrote extensive, fully detailed account profiles, documenting opportunities for account executives.
  • Researched, wrote, and edited promotional and technical material including articles, web copy, brochures, customer success stories, testimonial videos, press releases, event and seminar materials, training manuals, sales support documents, and data sheets



For more about my professional credentials, including references, click here.  

No comments:

Post a Comment